Marketing Analytics

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Marketing analytics can be messy, but they don’t have to be. Meet Reveal, our powerful and easy to use centralized reporting dashboard that provides your business with the integrated analytics it needs to accurately measure digital marketing performance by tracking every click, call and conversion.

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Vacation rentals can save money, but it’s buyer beware

We’re talking vacation rentals. Families or groups can save on the per-night cost versus a hotel, generally speaking, and by preparing and eating meals in. Rentals may offer more privacy than a hotel room and may even allow Fido, which means you’ll save on the kennel bill. And now there are other reasons to rent. “With the current bad economy, we are seeing two types of deals: a percentage or off “If an area is dependent on tourism . .…

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Making foreigners dance to Hindi words – Meet Pallavi

Pallavi Singh. Delhi born and raised girl who is out of Delhi but “Dilli” is not out of her. Today she owns and runs one of the most niche businesses in India – teaching “Hindi” as a foreign language to foreigners and expats. Her journey started in August’2011 when she taught her first student who was an exchange participant at Delhi University. Her journey has been one tumultuous, exciting, poignant and an inspiring chain of events which go on to…

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5 tips Jewellery Brands must use on Social Media

India has always been a home to world’s largest community of Jewellers. Few past decade big brands have revamped the industry and created lot of challenges for smaller brands. These brands who have a dedicated local customer base are struggling to keep up with the changing times and finding it difficult to brand themselves. Thankfully, social media provides them tools and opportunities to stand out in the crowded market and not only retain their customer base but also create deeper…

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Instagram changed their algorithm and here is how it will impact brands

When Instagram announced earlier this year that it will be introducing an algorithm based feed (a la Facebook), it caused quite a stir in the social media world. With a blog post titled “See the Moments You Care About First,” Instagram explained that people are missing “on average 70 percent of their feeds.” The switch to an algorithm-based feed is designed to ensure that users see more of what they care about and less of what they don’t. It seems…

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3 Highly Actionable Ways Brands can Boost their Social Media Presence

Your pages on Facebook, Twitter, and other social networks are up – optimized with the right keywords, hashtags, and images. Not to mention you have 3 months worth of content ready to publish and share to your followers. But then you look at your follower count and likes – and there are none. Now what!? You don’t need a dozen complicated strategies to boost your business’s social media presence. Growing your followers from zero to 1000 (and beyond) is all…

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